Ⅰ. 미국 마케팅 방안 ····················································· 1
1. 현지 시장 특징 ········································································· 1
2. 현지 시장 진출 TIP ································································· 3

Ⅱ. 미국 시장 정보 ························································· 7
1. 건강음료 및 건강기능식품 수입 추이 ································· 7
2. 건강음료 및 건강기능식품 소비 동향 ······························· 10
3. 보완대체의학 ··········································································· 11
4. 건강기능식품 등록 절차 ······················································· 12

Ⅲ. 미국 가격 정보 ······················································· 15

Ⅳ. 미국 유통 정보 ······················································· 20
1. 식품 유통채널 ········································································· 20
2. 식품 유통구조 ········································································· 23
3. 한국식품 유통현황 ································································· 24

Ⅴ. 미국 통관 정보 ······················································· 25
1. 관세 및 기타 세금 ································································· 25
2. 통관 절차 ················································································· 28
3. 통관 거부사례 ········································································· 30
4. 통관 유의사항 ········································································· 32

Ⅵ. 미국 검역 정보 ······················································· 34
1. 수입 식품의 검역 ··································································· 34
2. 미국의 수입 식품 정책 ························································· 35
3. 미국의 수입 규제 ··································································· 36